I was delighted to be invited to speak to retailers at NSSEA’s Ed Expo 2013. Ed Expo is an annual trade show for parent-teacher stores. Attendees and exhibitors represent owners of parent-teacher stores in the U.S. and Canada, and representatives from both toy and educational item manufacturers. I had one hour for my presentation plus…
Tag Archive: Twitter
The Psychology of the Twitter Follow
Whether they are aware of it or not, every person on Twitter has a method to their following madness. I was recently asked by a client how I determine what accounts to follow, and as I shared the list of things I consider when deciding to follow back, I thought more about the psychology involved when…
Why you know more about social media strategy than you think
Once a business owner decides that building a strong, consistent social media presence is vital to his marketing efforts and overall business growth, the next set of steps to “going social” involve choosing which social media platforms to use, building out your social profiles and engaging with customers and prospective customers. Of those 3 items,…
3 Considerations with Social Media ROI
Social media ROI and how well (and if) it can be measured is a common pain point for those businesses unsure or doubtful that social media is necessary as part of their larger marketing mix. The truth: You definitely can (and should!) track and measure your social media efforts. “Tell me how you measure ROI…
Why Twitter is the most difficult – and simple – social platform
Whenever I speak with clients who are either interested in adding social media to their business plan or who have somewhat of a presence they are working hard to grow, the most common frustration I hear is: I just don’t get Twitter. The other platforms I use and understand, but I can’t get my head…
Why Not Following Back on Twitter Can Hurt Your Business
Many would argue that Twitter is – hands down – the best social media platform to use to build a community around your brand. With Twitter’s real-time nature and fast-paced, conversational style, you are able to talk to, laugh with and answer the questions of multiple people nearly simultaneously. Twitter is the social platform that…
Consistent Online Branding, 99% of the Time
One major contributor to building a strong brand is consistency. In the social realm, this means consistent profile biographies, consistent tone of voice across all profile updates and interactions, consistent colors used throughout your website and social profile pages, and consistent imagery, too. Or maybe not? Maybe there’s 1 potential exception to the “consistency” rule….
How to Succeed at Twitter Without Really Trying
If someone came to me and asked, “What is the best way to guarantee engagement on Twitter?“, I’d tell them that my 44,000+ tweet history brings me to these conclusions: Counting down the top 5 ways to “win” at Twitter 5. Complain that your spouse/child/relative/dog is driving you crazy. 4. Add hashtags to your tweets….
@MemphisGives
The Memphis Tech community came together on February 8 for the first ever @MemphisGives fundraiser. A charitable event we hope to run quarterly, attendees to Memphis Gives donate a $5 “cover charge” to the charity for that quarter. Our first charity was Manna House, and through the generous donations of those in attendance, we raised enough…
Blogging, Social Media & WordPress Memphis
Beth Sanders invited me to speak about using social media to promote your blog at the January Meetup for WordPress Memphis. I was happy to share my blogging journey with the group, along with some tips to make it easy for readers to share your content, ideas for social sharing plugins and examples of the ways…
