I was delighted to be invited to speak to retailers at NSSEA’s Ed Expo 2013. Ed Expo is an annual trade show for parent-teacher stores. Attendees and exhibitors represent owners of parent-teacher stores in the U.S. and Canada, and representatives from both toy and educational item manufacturers. I had one hour for my presentation plus…
Tag Archive: Pinterest
Why you know more about social media strategy than you think
Once a business owner decides that building a strong, consistent social media presence is vital to his marketing efforts and overall business growth, the next set of steps to “going social” involve choosing which social media platforms to use, building out your social profiles and engaging with customers and prospective customers. Of those 3 items,…
3 Considerations with Social Media ROI
Social media ROI and how well (and if) it can be measured is a common pain point for those businesses unsure or doubtful that social media is necessary as part of their larger marketing mix. The truth: You definitely can (and should!) track and measure your social media efforts. “Tell me how you measure ROI…
Why Curation is Key to Social Media Success
In the past year, the social realm has seen some significant changes with the introduction of Google Plus and the explosion of Pinterest. Both of these platforms happen to have strong image use tie-ins. Of course to try to dominate the stream of the ever-present social media behemoth, Facebook, you need to use a lot…
Why Twitter is the most difficult – and simple – social platform
Whenever I speak with clients who are either interested in adding social media to their business plan or who have somewhat of a presence they are working hard to grow, the most common frustration I hear is: I just don’t get Twitter. The other platforms I use and understand, but I can’t get my head…
Blogging, Social Media & WordPress Memphis
Beth Sanders invited me to speak about using social media to promote your blog at the January Meetup for WordPress Memphis. I was happy to share my blogging journey with the group, along with some tips to make it easy for readers to share your content, ideas for social sharing plugins and examples of the ways…
