There are a couple major social media mindset shifts that I feel need to occur. One of them is the notion that social media is used by angry customers to blast your business, so you better avoid “going social” with your brand to prevent negative publicity. The fact of the matter is that people are…
Tag Archive: Marketing
Why It’s Dangerous to put all your Eggs in Facebook’s Basket
In looking back at the changes made to Facebook fan pages in the past year, you’ll quickly see how the challenges facing business owners using Facebook as a main driver of their social presence – and in some cases, of their entire business – have piled high. Facebook changed its algorithm on September 20, 2012,…
Why you know more about social media strategy than you think
Once a business owner decides that building a strong, consistent social media presence is vital to his marketing efforts and overall business growth, the next set of steps to “going social” involve choosing which social media platforms to use, building out your social profiles and engaging with customers and prospective customers. Of those 3 items,…
3 Considerations with Social Media ROI
Social media ROI and how well (and if) it can be measured is a common pain point for those businesses unsure or doubtful that social media is necessary as part of their larger marketing mix. The truth: You definitely can (and should!) track and measure your social media efforts. “Tell me how you measure ROI…
Social Media Lexicon IRL
I consider myself to be a “heavy” social media user. Facebook, which is used by over 750 million people worldwide, is old hat for people like me and just one of dozens of social media and social bookmarking platforms in existence. Because social media is such a big part of my life, I find that…
