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Why Social Media is not Optional

There are a couple major social media mindset shifts that I feel need to occur. One of them is the notion that social media is used by angry customers to blast your business, so you better avoid “going social” with your brand to prevent negative publicity....

Social Media Lexicon IRL

I consider myself to be a “heavy” social media user. Facebook, which is used by over 750 million people worldwide, is old hat for people like me and just one of dozens of social media and social bookmarking platforms in existence. Because social media is...