I was delighted to be invited to speak to retailers at NSSEA’s Ed Expo 2013. Ed Expo is an annual trade show for parent-teacher stores. Attendees and exhibitors represent owners of parent-teacher stores in the U.S. and Canada, and representatives from both toy and educational item manufacturers. I had one hour for my presentation plus…
Tag Archive: Google Plus
Why you know more about social media strategy than you think
Once a business owner decides that building a strong, consistent social media presence is vital to his marketing efforts and overall business growth, the next set of steps to “going social” involve choosing which social media platforms to use, building out your social profiles and engaging with customers and prospective customers. Of those 3 items,…
3 Considerations with Social Media ROI
Social media ROI and how well (and if) it can be measured is a common pain point for those businesses unsure or doubtful that social media is necessary as part of their larger marketing mix. The truth: You definitely can (and should!) track and measure your social media efforts. “Tell me how you measure ROI…
Why Curation is Key to Social Media Success
In the past year, the social realm has seen some significant changes with the introduction of Google Plus and the explosion of Pinterest. Both of these platforms happen to have strong image use tie-ins. Of course to try to dominate the stream of the ever-present social media behemoth, Facebook, you need to use a lot…
Why Twitter is the most difficult – and simple – social platform
Whenever I speak with clients who are either interested in adding social media to their business plan or who have somewhat of a presence they are working hard to grow, the most common frustration I hear is: I just don’t get Twitter. The other platforms I use and understand, but I can’t get my head…
Are Facebook’s ‘Promoted Posts’ the Last Straw?
The widespread rollout of Facebook’s Promoted Posts, where fan page owners can pay Facebook to place an ad in their fans’ news feeds for up to 3 days, may very well be Facebook’s “Jump the Shark” moment. Why? Because the long list of challenges fan page admins already have to endure, coupled with the costs involved…
Will Facebook’s Ego Push Businesses Towards Google Plus?
Facebook may have the highest number of active users of any social network, but each new change and “improvement” that comes along seems to increase the difficulty for small businesses to keep up engagement levels and remain socially competitive. Looking at a partial list of challenges that small businesses face with using Facebook: Facebook’s EdgeRank…
Google is our God whether or not we like it
Google premiered its new, circular social network this past summer – Google Plus. People flocked to sign up and began circling others, though it soon appeared that signing up and some initial circling was just about the only thing they did. You know the saying, “Big hat and no cattle“? In my eyes, that phrase…
