If you’ve ever lived through the process of buying a house, selling a house or building a house, you know that those processes can be – and typically are – hugely stressful. We recently finished the home selling process (for the 3rd time), packed all our furnishings and belongings into PODS (I highly recommend), moved…
Tag Archive: Business
When Will I See Results for my Online Efforts?
The internet connects us with people all around the world. Websites are much more affordable and user-friendly than they used to be. Social media provides us with a way to spread our message and communicate with people in near real-time. And blogging is as straight-forward as typing up an email and clicking “Send”. So if you’re…
When in Doubt, Think “In Real Life”
“In real life” is the common phrase used to distinguish offline relationships from online ones. As the number of business transactions, customer service conversations and brand building efforts occurring online grows, understanding how to communicate and build relationships virtually becomes that much more important. The good news is: there is no trick to be learned….
If Facebook LIKEs are your only goal, you’re doing it wrong
Having goals for your social media efforts is a highly recommended and encouraged practice. How else can you determine if your content, level of activity and time are paying off? It’s the type of goals you choose to set that typically demonstrates if you have a short term or long term approach to social media…
Why Social Media is not Optional
There are a couple major social media mindset shifts that I feel need to occur. One of them is the notion that social media is used by angry customers to blast your business, so you better avoid “going social” with your brand to prevent negative publicity. The fact of the matter is that people are…
Why you know more about social media strategy than you think
Once a business owner decides that building a strong, consistent social media presence is vital to his marketing efforts and overall business growth, the next set of steps to “going social” involve choosing which social media platforms to use, building out your social profiles and engaging with customers and prospective customers. Of those 3 items,…
3 Considerations with Social Media ROI
Social media ROI and how well (and if) it can be measured is a common pain point for those businesses unsure or doubtful that social media is necessary as part of their larger marketing mix. The truth: You definitely can (and should!) track and measure your social media efforts. “Tell me how you measure ROI…
Why a well-designed website does not mean your website is well-designed
I’m a stickler when it comes to things like website navigation and customer usability. I don’t know if it’s just my nature or the years I spent working in consumer behavior research, but my opinion of a brand, its products or services, its customer service and the overall brand experience is largely affected by how…
Are Facebook’s ‘Promoted Posts’ the Last Straw?
The widespread rollout of Facebook’s Promoted Posts, where fan page owners can pay Facebook to place an ad in their fans’ news feeds for up to 3 days, may very well be Facebook’s “Jump the Shark” moment. Why? Because the long list of challenges fan page admins already have to endure, coupled with the costs involved…
Is unhappy customer feedback necessarily bad?
In my mind, “good customer service” is… Something we, as consumers, hope to receive. Something we, as business owners and employees, try to deliver. Something that can make or break a business relationship. I had what might possibly be the most absurd customer service experience in my life a couple weeks ago when I left…
