One major contributor to building a strong brand is consistency. In the social realm, this means consistent profile biographies, consistent tone of voice across all profile updates and interactions, consistent colors used throughout your website and social profile pages, and consistent imagery, too. Or maybe not? Maybe there’s 1 potential exception to the “consistency” rule….
Tag Archive: Branding
Is unhappy customer feedback necessarily bad?
In my mind, “good customer service” is… Something we, as consumers, hope to receive. Something we, as business owners and employees, try to deliver. Something that can make or break a business relationship. I had what might possibly be the most absurd customer service experience in my life a couple weeks ago when I left…
