Tag Archive: Advertising

3 Considerations with Social Media ROI

Social media ROI and how well (and if) it can be measured is a common pain point for those businesses unsure or doubtful that social media is necessary as part of their larger marketing mix. The truth: You definitely can (and should!) track and measure your social media efforts. “Tell me how you measure ROI…

How I Avoided Commercials that Sell to my Kids

From early on in our parenting journey, Noggin was our friend. The “It’s like Preschool…on TV” cartoon network ran 24/7, included quality programming that was age-appropriate for our daughter and was commercial-free. When Noggin became Nick Jr. a few years later, nothing changed except for the name. It wasn’t until Kate, our oldest, began preschool…