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5 Biggest Facebook Ad Mistakes

It’s (once again) time for another Facebook Apocalypse! If you haven’t heard the latest, you can read about it here. In this post, I also included 7 recommended ways to respond to the latest annihilation on the organic Reach of Facebook Business Pages....
The REAL Future of Social is…

The REAL Future of Social is…

As we all continue to make plans for our social media and online marketing in 2018, it’s critical to take stock in what’s been working for us so far (don’t forget to check Google Analytics!) while also looking for clues as to where social media is...

Why I Attended SMMW16 & What Made It Great

This year was my first in-person attendance for Social Media Marketing World. It is *the* largest social media conference in the world, and takes place every spring in San Diego, CA. I’ve joined in twice before using a virtual ticket, which is a very nice option...