As I’ve been invited to present to more and more groups, the range of social media, blogging and branding topics, and audiences, has drastically grown. One of my most unique speaking engagements was for an elite group of Memphis high school juniors and seniors who are part of the Memphis PREP Program. A little more…
Author Archives: Liz
Customer Service in the Age of the Internet
If you’ve ever lived through the process of buying a house, selling a house or building a house, you know that those processes can be – and typically are – hugely stressful. We recently finished the home selling process (for the 3rd time), packed all our furnishings and belongings into PODS (I highly recommend), moved…
Why statistics & engagement levels don’t give you the full ROI picture
One of the recurring issues that pops up most every time you talk about businesses and social media is ROI. This is somewhat surprising to me because I see endless parallels between growing your business online and off, and because too many business people want undeniable proof that their tweeting and Facebook updates are tied…
When Will I See Results for my Online Efforts?
The internet connects us with people all around the world. Websites are much more affordable and user-friendly than they used to be. Social media provides us with a way to spread our message and communicate with people in near real-time. And blogging is as straight-forward as typing up an email and clicking “Send”. So if you’re…
When in Doubt, Think “In Real Life”
“In real life” is the common phrase used to distinguish offline relationships from online ones. As the number of business transactions, customer service conversations and brand building efforts occurring online grows, understanding how to communicate and build relationships virtually becomes that much more important. The good news is: there is no trick to be learned….
“Social Media Made Easy” at Ed Expo 2013
I was delighted to be invited to speak to retailers at NSSEA’s Ed Expo 2013. Ed Expo is an annual trade show for parent-teacher stores. Attendees and exhibitors represent owners of parent-teacher stores in the U.S. and Canada, and representatives from both toy and educational item manufacturers. I had one hour for my presentation plus…
The Psychology of the Twitter Follow
Whether they are aware of it or not, every person on Twitter has a method to their following madness. I was recently asked by a client how I determine what accounts to follow, and as I shared the list of things I consider when deciding to follow back, I thought more about the psychology involved when…
ISACA Memphis Social Media for Business
A couple weeks ago, I had the opportunity to speak about social media for business to the Memphis chapter of ISACA, a professional organization for Information Systems auditors. Upon initial review, one might wonder, “Social media for IT auditors?”, but it actually makes a lot of sense. All of the auditors present were internal auditors…
If Facebook LIKEs are your only goal, you’re doing it wrong
Having goals for your social media efforts is a highly recommended and encouraged practice. How else can you determine if your content, level of activity and time are paying off? It’s the type of goals you choose to set that typically demonstrates if you have a short term or long term approach to social media…
Why Social Media is not Optional
There are a couple major social media mindset shifts that I feel need to occur. One of them is the notion that social media is used by angry customers to blast your business, so you better avoid “going social” with your brand to prevent negative publicity. The fact of the matter is that people are…
