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I was delighted to be invited to speak to retailers at NSSEA’s Ed Expo 2013. Ed Expo is an annual trade show for parent-teacher stores. Attendees and exhibitors represent owners of parent-teacher stores in the U.S. and Canada, and representatives from both toy and educational item manufacturers.

I had one hour for my presentation plus questions. The presentation focused on some overall social media best practices, along with reasons to use and tips for maximizing 4 specific platforms – Facebook, Twitter, Pinterest and Google+.

I gave this presentation in Atlanta on January 16, 2013.

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